Robert Sterling

Certified Senior Advisor (CSA) and Geriatric Care Manager. He is an expert in healthcare navigation, Medicare strategies, and the financial logistics of aging.

Robert "Bob" Sterling brings 18 years of experience in social work and healthcare administration to help families navigate the bureaucratic maze of aging. As a professional advocate, he specializes in the non-clinical aspects of senior health: budgeting for care, understanding Medicare and insurance gaps, and vetting caregiving agencies. Bob provides crucial advice on legal preparedness, housing transitions, and the "business" of aging in place. He helps families construct robust care plans that protect assets while ensuring quality of life. His pragmatic approach empowers seniors to make informed decisions about private hires, government grants, and long-term care options.